Choose by who builds the site, who can change it and what you keep when you leave. A website builder such as Wix or Squarespace is the cheapest start, but you write, build and maintain everything. An insurance platform such as Zywave Websites or Agency Revolution's Forge gives you insurance pages and quote forms for a monthly fee, under the vendor's contract. A custom site is built for your agency alone, so the questions are price, scope and what you own at the end.
Key facts
- Wix's paid plans start at $17 a month on yearly billing in the US, current as of November 2026 (Wix).
- Agency Revolution's Forge websites start at $140 a month plus a $500 setup fee (Agency Revolution).
- Zywave publishes no price for Zywave Websites. Its subscription agreement renews automatically unless you give notice 60 days before the term ends (Zywave agreement).
- A Wix site "needs to be hosted and operated on Wix's servers," so it cannot move to another host (Wix Help Center).
What are the three kinds of agency website?
They are a general website builder, an insurance website platform and a custom build. Each one splits the work between you and a vendor in a different way.
- Website builder. You rent the software, pick a template and do the writing and setup. Wix and Squarespace are the best known.
- Insurance platform. A vendor sets up your site from its own designs, with insurance pages, quote forms and links to raters. You pay monthly under its contract. Zywave Websites, formerly Insurance Technologies Corporation (ITC), and Agency Revolution's Forge are two examples.
- Custom site. A designer and developer build a site for your agency alone. Price and terms depend on the studio.
Captive agents often have a third choice: the page their carrier provides. Our guide to carrier pages and agency sites covers that decision.
How do the three options compare?
The biggest differences are who does the work and what happens when you leave. This table uses only what each company publishes.
| Website builder | Insurance platform | Custom site | |
|---|---|---|---|
| Who builds it | You, from a template | The vendor, from its designs | A designer and developer, for you |
| Insurance content | You write it | Included, such as Forge's 200+ coverage pages | Written for your agency or supplied by you |
| Quote forms | General form tools you set up | Insurance forms included | Built around your lines and follow-up |
| Rater and agency system links | You connect them, if the rater allows it | Listed integrations | Scoped with the project |
| Published price | Wix from $17 a month, Squarespace from $19 a month, both billed yearly | Forge from $140 a month plus setup; Zywave on request | Quoted per project |
| When you leave | The site stays on the builder | Set by the vendor's terms | Set by your contract |
Forge's coverage pages and integrations come from Agency Revolution's website page. Squarespace's prices come from its pricing page.
Who owns what when you leave?
You keep your domain in every option if it is registered in your name. Almost everything else depends on the platform. Check these points before you sign:
- Wix. The site has to stay on Wix's servers. You can connect a domain you bought elsewhere.
- Squarespace. Its export makes a WordPress-format file of some content. Style settings, custom code and several page types don't export (Squarespace Help Center).
- Agency Revolution. It says "Your domain is yours, always." Its terms end your license to the software when the agreement ends. Its help moving your content stops 15 days after termination.
- Zywave. Its agreement calls all Zywave materials "proprietary to Zywave or its licensors". Ask which parts of your site that covers.
Read the renewal clause before you sign: Agency Revolution's terms renew a year at a time unless you give written notice 30 days before the end. Leaving early costs the rest of the term's fees (Agency Revolution terms).
Our website ownership checklist lists the accounts and files to collect from any provider.
What does year one cost at published prices?
Year one at list price runs from a few hundred dollars on a builder to a few thousand on an insurance platform. These figures use each company's published starting price for 12 months:
| Option | Year one at list price | How it adds up |
|---|---|---|
| Wix Core | $348 | $29 a month × 12, billed yearly |
| Squarespace Core | $348 | $29 a month × 12, billed yearly |
| Forge Essential | $2,180 | $500 setup + $140 × 12 |
| Forge Premium | $4,720 | $1,000 setup + $310 × 12 |
| Zywave Websites | Not published | Ask for a written quote |
The builder figures leave out your own time on writing, setup, forms and upkeep. The platform figures are starting prices, and add-ons cost extra.
Which option fits which agency?
Match the option to the time you have and how much control you want.
- A builder fits a new or very small agency with time to build, a short list of products and no need for rater links.
- An insurance platform fits an agency that wants insurance pages and integrations ready, and accepts the vendor's designs and contract.
- A custom site fits an agency that wants a design made for it, its own lead workflow, or a dashboard built around how it works.
The vendor posts go further: Zywave Websites compared, Agency Revolution compared and Wix or Squarespace compared.
What does Webdimonia's Website plan include?
Our Website plan is $2,000 to start, then $99/month for hosting and care. We design your site first, and you approve the design before development starts. It comes with an admin dashboard for your leads and content. The process is on our website design page, and past projects are under our work.
Independent agencies can choose the Agency System instead, which is $500 for month 1, then $299 a month from month 2. It adds lead follow-up, missed-call text back, review requests and renewal check-ins.
Stay six months and the site, its dashboard and its database move to your own accounts. Leave sooner and the site comes down. Captive offices get the Website plan.
Bring the quotes you have to a website strategy call and we will compare what each one includes.
Sources
- Wix, Wix premium plans: which plan to pick for your site, November 5, 2026. Accessed November 6, 2026.
- Wix, Plans and pricing. Accessed November 6, 2026.
- Wix, Exporting or embedding your Wix site elsewhere. Accessed November 6, 2026.
- Squarespace, Pricing. Accessed November 6, 2026.
- Squarespace, Exporting your site, updated October 9, 2026. Accessed November 6, 2026.
- Agency Revolution, Forge insurance agency websites. Accessed November 6, 2026.
- Agency Revolution, Terms of use, revised June 30, 2026. Accessed November 6, 2026.
- Zywave, Master Subscription Agreement, for subscriptions from January 26, 2026. Accessed November 6, 2026.
- Zywave, Zywave Websites info sheet, June 2023. Accessed November 6, 2026.
