Wix or Squarespace is the right call for a new or very small agency with more time than budget. The plan is cheap, but you build the insurance parts yourself: quote forms, consent wording, accessibility, any license details your state requires, and speed. A custom site costs more up front and arrives with those parts done, built around your agency.
Key facts
- Wix's US plans are Light $17, Core $29, Business $39 and Business Elite $159 a month, billed yearly, as of November 2026 (Wix).
- Squarespace's plans run from Basic at $19 a month billed yearly to Advanced at $139 a month billed monthly (Squarespace pricing).
- A Wix site "needs to be hosted and operated on Wix's servers" (Wix Help Center).
- Squarespace tells site owners: "You're responsible for making sure your site complies with all legal requirements that apply to your business" (Squarespace Help Center).
What do Wix and Squarespace cost?
Both cost a few hundred dollars a year on a mid-level plan. Prices below come from each company's own pages on November 6, 2026.
| Plan | Billed yearly, per month | Billed monthly |
|---|---|---|
| Wix Light | $17 | Shown at checkout |
| Wix Core | $29 | Shown at checkout |
| Wix Business | $39 | Shown at checkout |
| Wix Business Elite | $159 | Shown at checkout |
| Squarespace Basic | $19 | $25 |
| Squarespace Core | $29 | $39 |
| Squarespace Plus | $49 | $65 |
| Squarespace Advanced | $99 | $139 |
Wix's plans page says its displayed prices are for yearly plans "paid in full at the time of purchase," and that prices vary by location. Both list a free domain for the first year on paid plans, with conditions.
Core on either builder costs $348 for a year ($29 × 12). That excludes your own hours, and it excludes any paid apps you add.
What would an agency have to build itself?
On a builder you get a template and general tools, and the insurance parts are yours to add. These are the five that take the most work.
Quote forms and consent
Both builders include general form tools, so a contact form is quick. An insurance quote form needs more: the lines you write, the details you need to quote, and where each request goes. If you plan to text people who fill it in, the form also needs clear consent wording. Our guide to texting leads legally covers what to add.
Accessibility
The Department of Justice says the Americans with Disabilities Act (ADA) applies to the goods and services businesses offer online (ADA.gov, 2022). Wix's accessibility tool scans the site, but Wix says it "cannot guarantee that your site will be compliant" (Wix Help Center). Squarespace says compliance is your job. On a builder, alt text, headings, colour contrast and form labels are yours to check.
License details
Some states require license numbers on agency materials. California, for example, requires them on business cards, written price quotes, print ads and, since January 2023, emails (California Department of Insurance). Check with your state's department of insurance what it expects on a website.
Speed
Google's "good" mark for loading is the main content showing within 2.5 seconds, measured at the 75th percentile of page loads (web.dev). Template choice, apps and image sizes all affect it. Test your pages with Google's PageSpeed Insights before and after you add anything. Our guide to agency website speed shows what to fix first.
Carrier logos and links
Carrier logos, payment links and quote links are links and images you add by hand. Ask each carrier what it allows before you use its logo, because those rules are between you and the carrier.
What happens if you leave a builder?
Leaving a builder means rebuilding the site somewhere else. Wix sites cannot be hosted elsewhere, though you can connect a domain bought from another provider.
Check the export before you build: Squarespace's export makes a WordPress-format file of some content. Style settings, custom code and several page types don't export, because many features rely on Squarespace's own code (Squarespace Help Center).
Register your domain in your own name at a registrar you control. Then the domain moves with you, whatever happens to the site.
When is a builder the right call?
A builder is the right call when time is cheaper for you than money. It fits these cases:
- You are opening a new agency and need a simple site this month.
- You write a short list of products and quote mostly by phone.
- Someone in the office likes editing pages and will keep them current.
- You want to test your message before paying for a custom design.
Our guide to marketing a new agency covers what to do around the site in year one.
A custom site makes more sense when the site has to do more work. That includes several product lines, quote forms routed to different people, a rater link or a dashboard for leads. Compare all three kinds of option in our guide to agency website options.
How does a custom site from Webdimonia compare?
Our Website plan is $2,000 to start, then $99/month for hosting and care. We design the site for your agency, and you approve the design before development. The site comes with an admin dashboard for leads and content, and the hosting and care are ours to handle. The process is on our website design page.
If you have a Wix or Squarespace site now, bring it to a website strategy call and we will tell you what we would keep and what we would change.
Sources
- Wix, Wix premium plans: which plan to pick for your site, November 5, 2026. Accessed November 6, 2026.
- Wix, Plans and pricing. Accessed November 6, 2026.
- Wix, Exporting or embedding your Wix site elsewhere. Accessed November 6, 2026.
- Wix, Using the Accessibility Wizard. Accessed November 6, 2026.
- Squarespace, Pricing. Accessed November 6, 2026.
- Squarespace, Making your site more accessible, updated July 22, 2026. Accessed November 6, 2026.
- Squarespace, Exporting your site, updated October 9, 2026. Accessed November 6, 2026.
- U.S. Department of Justice, Guidance on web accessibility and the ADA, March 18, 2022. Accessed November 6, 2026.
- California Department of Insurance, New law requires licensees to include their license number on emails, December 22, 2022. Accessed November 6, 2026.
- Google, Web Vitals, updated October 31, 2024. Accessed November 6, 2026.
