Google Ads for insurance agencies.
Google Search campaign management for insurance agencies. Clear management fees, separate ad spend, conversion tracking and monthly reporting.
From the search
to your office.
The ad and the page work together. We track the actions that help your team follow up.
A real person to call.
Talk through your coverage with a local team. Request a quote from your agency.
The search
Coverage + your market
The ad
A relevant message
Your website
One clear next step
The inquiry
A call or quote request
Search campaigns for your market.
We build and manage Google Search campaigns around the coverage you offer, the places you serve and the inquiries your office can handle. The campaign, ad copy and destination need to agree about what a prospective customer can do next.
Management is available whether or not we built your website. We first establish whether the account, website access and conversion measurement support the work.
- Campaign strategy built around Google Search
- Account and campaign setup
- Keyword and negative-keyword research
- Audience research and targeting
- Ad copy and creative written and tested
- Conversion tracking setup
- Ongoing bid, budget, and creative optimization
- Monthly reporting
Fees and ad spend, explained.
Google Ads Management: Starting at $1,499/mo. Ad spend billed separately. 5% of spend above $15,000/mo. Organic Content: Starting at $1,500/mo. Final pricing depends on scope, content needs, locations and campaign complexity.
For example, $20,000 in monthly ad spend adds $250 to the base management fee. Additional locations, heavier creative needs or extra landing pages may require a higher quote. We agree on the scope before work starts.
The standard fee covers spend up to $15,000. Enter your planned spend to see how the published fee works.
- Management fee
- $1,499 / month
- Media + management
- $11,499 / month
Illustrative budget using the standard scope. Extra locations, creative or landing pages may increase your quote.
Measure useful inquiries.
A click is not a quote request, and a quote request is not a policy. We set up conversion measurement and review the calls or form submissions the setup can reliably track. Your team's feedback on relevance and follow-up helps distinguish volume from useful opportunities.
Monthly reporting explains the campaign activity and observed results. We do not guarantee rankings, lead volume, cost per lead or sales. A testing budget and the office's ability to respond both matter.
- Agree on which actions count as a conversion
- Check the landing page and contact path
- Review search terms and negative keywords
- Review spend, inquiries and lead-quality feedback
- Agree on the next changes
The landing page matters.
Visitors need a clear offer, relevant office information and an easy way to get in touch. If the existing page cannot support the campaign, we scope the website or landing-page work separately.
Explore our website portfolio to see how we organize agency information, coverage pages and quote requests. We can discuss which parts of your existing site support the campaign and which need attention.
Start with campaign fit.
Tell us your locations, services, current website and whether you already advertise. We use the first conversation to assess scope and access, then provide a quote.
Captive agencies should confirm their carrier's advertising and website requirements. We do not assume that a carrier name or a previous agency project gives permission for another office's campaign.
Let's talk about your agency.
Tell us what needs to change. We will discuss the scope, timing and price before work begins.