A Google Ads budget has at least two parts: the money paid to Google for advertising and the fee paid for campaign management. A landing page, call-tracking tool or other project may add a separate cost. Ask for each part to be named in the proposal.
How Webdimonia prices management
Google Ads management starts at $1,499 per month. The base fee covers monthly ad spend up to $15,000. Above that level, the fee adds 5% of the amount over $15,000. Advertising spend is paid directly to Google and is not included in management.
For example, $20,000 in ad spend is $5,000 above the threshold. Five percent of that excess is $250, added to the base management fee. It is not 5% of the entire budget. This is an illustration of the published fee rule, not a recommended media budget.
Additional locations, campaign complexity, creative production or extra landing pages may require a higher quote. See current pricing and the Google Ads service scope.
Build a monthly worksheet
| Budget item | What to record |
|---|---|
| Advertising spend | Approved monthly amount paid to Google |
| Management | Base fee, threshold adjustment and any agreed scope additions |
| Measurement tools | Separate call-tracking or other usage costs, if required |
| Landing-page work | One-time design/build or separately agreed maintenance |
| Office follow-up | Who responds and how useful inquiries are recorded |
Do not count an agency's service fee as media spend when evaluating campaign delivery. Do not treat an illustrative budget as an industry benchmark.
Decide what counts as a useful result
Agree on conversions before launch. A button click, completed quote request, qualified call and issued policy are different stages. Record what the measurement setup can actually observe and where staff feedback is needed.
Campaign reporting should explain spend and observed activity without presenting every recorded event as a new customer. Low-volume accounts need particular care: a few inquiries can make percentages swing substantially.
Questions before engaging a manager
- Which campaigns, locations and services are included?
- Who owns account access and pays Google?
- Which actions will be tracked, and how will the setup be tested?
- Is the current website suitable, or is landing-page work separate?
- How are irrelevant inquiries and missed calls reviewed?
- What approvals does the agency or carrier require?
- What happens if the agreed scope changes?
Webdimonia does not guarantee lead volume, cost per lead or sales. The first discussion should establish fit, access, scope and budget rather than promise a fixed result. Start that discussion here.