Are QuoteWizard leads worth it for insurance agents?

QuoteWizard leads are worth it only if your cost per sale comes in below what a new customer is worth to you. A web lead can go to as many as four agents, so the agent who calls first has the edge. Ask for the credit policy in writing, set a daily cap your staff can work the same day, and test for a month before you raise your budget.

Key facts

• QuoteWizard is LendingTree's insurance business. LendingTree's Insurance segment earned $711.9 million in 2025, about 64% of its $1,117.3 million total revenue (2025 annual report).
• QuoteWizard sells each lead "to a maximum of four agents," and to "under two agents on average" (QuoteWizard).
• QuoteWizard publishes no price list. Its FAQ says a lead's price is the base lead price plus the cost of any filters you add (FAQ).
• Billing is pay-as-you-go. The card on file is charged again when your balance falls below the cost of one lead, according to the FAQ.

What does QuoteWizard sell to agents?

QuoteWizard sells web leads and live transfer calls for auto, home, renters, health and life insurance. Its menu also lists Medicare. Shoppers fill in a quote form on QuoteWizard.com or a partner site, and QuoteWizard matches them to agents by territory and filters.

LendingTree's annual report says it bought QuoteWizard in 2018. The same report says insurance revenue comes mainly from match fees and fees for "website clicks or fees for calls." Carriers are large buyers too: Progressive alone made up 27% of LendingTree's 2025 revenue.

The FAQ says more than 126,000 agents have worked with QuoteWizard since it was founded in 2006. That is a lifetime count, not the number buying today.

How many agents get the same QuoteWizard lead?

Up to four. QuoteWizard's leads page says territory limits and delivery schedules keep the average under two agents per lead. It doesn't say whether it limits one agent per carrier, which EverQuote does. Ask before you buy, especially if you are a captive agent.

Two products are sold as exclusive:

• WizardCalls. A live transfer: QuoteWizard's call center checks the shopper's intent and connects the call to you. QuoteWizard calls this "an exclusive lead product."
• Life and final expense leads. The leads page offers "exclusive access" to these.

Exclusive means QuoteWizard sells the lead to you alone. It doesn't mean the shopper asked only you.

Auto shoppers collect 3.5 quotes on average in J.D. Power's 2026 study (J.D. Power). Our shared vs exclusive guide compares what each vendor means by the words.

How does QuoteWizard price its leads?

QuoteWizard sets prices by "special carrier discounts, risk category, product type, and current promotional offers," according to its leads page. Filters such as "Multi-car," "Owns home" or "No accidents" add to the price. The sign-up page asks for your monthly budget and says plans are personalized.

Prices quoted on other sites don't cite a source, so we left them out. Ask a QuoteWizard representative for prices on your own ZIP codes, products and filters.

The account works like this:

• You prepay a set amount chosen at sign-up.
• The card recharges when the balance drops below one lead's cost.
• You set daily and weekly caps, territory and filters in the account.

The public pages don't state a minimum term, a minimum spend or how to get an unused balance back. Ask about all three.

Can you get credit for bad QuoteWizard leads?

Yes, for leads that fit its credit reasons. The FAQ says leads that qualify under its "Lead Credit Reason policy" can be submitted for credit online.

Ask for the credit policy before you fund the account: QuoteWizard's FAQ says it has "one of the best return policies in the industry," but the policy itself isn't on its public agent pages (FAQ).

Get the list of credit reasons, the time limit and any monthly cap in writing. Then log the reason for every credit you request, such as a wrong number or duplicate.

Agent comments online are mixed and mostly anonymous, so we can't give a fair count of good and bad experiences. Ask agents in your state or carrier group for their credit rates.

Who is responsible for consent?

You are, for every call and text your office makes. QuoteWizard collects consent on its form, but the calling rules still apply to you.

QuoteWizard has been sued over consent.

In Mantha v. QuoteWizard, a class action under the Telephone Consumer Protection Act (TCPA), the court certified a class in August 2024. LendingTree settled for $19 million, approved by the court on September 29, 2025, according to its annual report. The suit was brought against QuoteWizard itself, not against agents who bought its leads.

A Federal Communications Commission (FCC) rule that would have required consent for each seller by name was struck down in January 2025 (Morrison Foerster). Ask QuoteWizard how a lead's consent names your agency, and keep that record with the lead.

How do you test whether QuoteWizard pays?

Measure cost per sale, not cost per lead. Run one month with a daily cap, call every lead within minutes, and mark each one as reached, quoted, sold or credited. Our guide to speed to lead covers the first call.

Then compare that with what one customer is worth.

The newest National Association of Insurance Commissioners (NAIC) data puts the average combined auto premium at $1,438 per insured vehicle for 2023 (NAIC). At 78% retention (LexisNexis), one vehicle kept three years brings in $3,435 of premium. That is about $412 at a 12% commission. Use your own commission rate: the break-even worksheet shows the steps.

Should you buy QuoteWizard leads or run your own Google Ads?

The two differ in who the shopper contacted and what you keep.

The main guide on buying leads vs Google Ads covers the tradeoff in full. If you want ads that send shoppers only to you, our Google Ads management is 10% of total monthly ad spend.

Bring your QuoteWizard cost per sale to a Google Ads strategy call, and we will compare it with what your own campaigns would need to beat.