SupplyDivo

Promo storefront and official Zippo reseller for military buyers.

SupplyDivo — Promo storefront and official Zippo reseller for military buyers

SupplyDivo outfits military units and command shops with custom drinkware, apparel, buckles, and Zippo lighters, and is an official Zippo representative. Their buyers spec artwork, quantities, and turnarounds against hard delivery dates, and most of the sites in the category force a phone call to get a straight answer.

Outcomes
  • Quote requests carry product, quantity, and artwork context to the rep
  • Official Zippo line moved to its own landing with brand-search filters
  • Catalog tuned for older phones and mixed connections in supply offices

Bulk quoting as a first-class flow, not a contact form.

The site treats the quote like the product. Every product page shows minimums, lead times, and artwork requirements up front. The request-a-quote button carries the product, quantity, and artwork context with it, so a rep sees the spec before they reply. The form is one screen, not three.

The Zippo line gets its own shelf.

As an official Zippo representative, SupplyDivo's Zippo catalog lives on its own landing, with its own filters and licensing notes. Burying it inside a generic lighters category loses buyers who are searching for the brand by name to a competitor who didn't bury it.

Built to read on a phone in a supply office.

Most of the buying happens from phones, often older ones on mixed connections. Catalog images are tuned for small screens, the product pages load without an image carousel, and the trust pages (returns, artwork specs, terms) live inline instead of inside modals.

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