If the public design you want can be built and maintained well in Framer, that's a serious option. If a particular workflow or integration needs more control, compare a custom build against that requirement.
Start with the work the site must do. A platform preference on its own doesn't explain why one proposal is right for your agency.
Test the work the site must do
List the agency's offices, coverage pages, quote path and content updates. Identify any dashboard or CRM integration. Then prototype the most demanding part of that scope before choosing the platform.
A visual builder may be a good fit when its publishing and editing model supports the work. Custom development may be useful when specific interactions or integrations require more control. Both need testing and ongoing ownership.
Check editing and portability
Have the future editor make a routine update. Check preview, image handling and publishing permissions. A custom site does not automatically include a content management system; its supported editing scope should be written down.
For any hosted builder, confirm what can be exported and what needs rebuilding if you leave. For a custom site, confirm repository access, deployment access and maintenance responsibilities.
Use current pricing and actual measurements
Framer's plan comparison lists site, content and usage limits. Evaluate the full plan and add-ons rather than relying on an old comparison table. Custom development needs a project quote and an operating budget.
Performance and search visibility depend on the implementation. Test real pages under comparable conditions. A framework name does not guarantee a Lighthouse score or ranking improvement.
Our insurance agency website service starts at $2,000, with final scope and price agreed before work begins. The first decision is what the office needs the website to do.
