Ask the person who will maintain your website to change a holiday opening time in the proposed CMS. Then ask them to replace a staff photo and save a draft without publishing it.
Those ordinary tasks tell you more about fit than a long feature comparison. For an insurance agency, choose Sanity, Contentful, Payload or another editing system around the updates the office actually needs to make.
Three approaches to evaluate
Sanity offers a configurable editing environment and hosted content services. Its plan comparison separates seats, usage and add-ons. Sanity pricing.
Contentful offers hosted content management with plan and space options. Compare the actual content model, editorial permissions and environments you need against the current limits, rather than assuming every small site needs an enterprise plan. Contentful pricing.
Payload is a code-configured content platform built on Next.js. Its documentation describes the admin interface, APIs and deployment responsibilities. Running the software is separate from paying for the infrastructure and maintaining it. Payload documentation.
Give each editor the same trial
Use the same office updates in each trial. Have a second person review and publish the draft, then check whether image descriptions, URLs and previews are understandable.
The trial should expose mistakes as well as successful edits. Can someone accidentally remove a required office number? Can a draft be recovered? Does editing one location unexpectedly change another?
Compare the complete cost
Record subscription charges, editor access, hosting, storage, integration development and support. Check overage rules and what happens when the developer relationship ends. Exporting raw content is different from having a working replacement website.
Avoid buying an elaborate CMS for content that changes once a year. Equally, do not leave a busy office dependent on a developer for every routine correction. A narrowly scoped admin area may be enough when its supported edits are clearly documented.
Make the decision part of website scope
Agree on editable fields, approval steps, ownership and maintenance before development begins. Our website project process separates design approval from the technical requirements so those decisions can be made explicitly.
