A project page can show valuable work without a conversion percentage. Name the agency, show the real public pages and explain the decisions a reader can see.
If you haven't measured an outcome, leave it out. The design itself still gives a prospective buyer something concrete to evaluate.
Open with the actual project
Name the client, the type of work and the location when relevant. Use a real homepage view at a size where the design can be understood. Separate the client's business background from your delivered scope.
Explain a few specific decisions
A multi-office site may need clear location selection. A quote page may need a short path to contact. Describe the visible design decision and pair it with a close-up of that part of the site. Avoid claims about improved behavior unless you measured it.
Show more than the desktop hero
Include a mobile view, a useful page section and a task such as finding office details or requesting a quote. Each image should add information. A sequence of identical device mockups is less useful than a few readable captures.
State what was delivered
List the actual pages, features and systems included. Distinguish a delivered dashboard from a planned feature. Link to the live site when permitted and keep the capture date or context in your project records.
Add outcomes only when you can support them
For future results, record the metric definition, period, source and relevant changes. Obtain permission for quotes and client-specific reporting. Until then, leave the results section out.
Our agency portfolio shows how to pair project images with descriptions of the delivered work.
